The Story

Data as a strategic choice

**Den Berk Délice, your fresh retail partner. A mission with data at its core.** Data-driven, objective insights form the foundation of the company’s strategy. Why would a tomato grower choose to work with data? For Den Berk Délice, the answer is clear: knowledge is what sets you apart in a category where products can quickly become commodities. Use that knowledge to stay relevant and strengthen your relationships. That’s how you become a partner rather than just another supplier. Discover how Den Berk Délice turns category insights into tangible business impact. We’ll show you what difference this makes, both internally and externally. And you’ll get a glimpse of what’s next: a company that never stands still, with a clear vision for the near future.

Data as a strategic choice

Who’s Who

Speakers

Ingrid Lizette Richards

Ingrid Lizette Richards is EU Category Manager at Den Berk Délice. In her role, she looks at the market, customers, shoppers and the tomato category, and explores how this complex data can be translated into better insights, concrete growth opportunities and strategic decisions. For Den Berk Délice, data is a strategic driver of growth, both internally and externally. Together with her colleague Jelle, Ingrid will share at Data in the Kempen how Den Berk Délice uses data strategically to better understand its customers and further strengthen those relationships.

Jelle De Prins

Jelle De Prins is Trade Marketeer at Den Berk Délice. In his role, he experiences first-hand every day how data can contribute to better collaboration and greater impact. Together with Ingrid, he will share how Den Berk Délice uses data as a strategic choice and as a competitive advantage in building stronger relationships with customers.

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